INTO This Week 39

01

Interns take jobs in the INTO China team

Remember our story in August about interns from The University of Manchester who were helping the INTO China regional team over the summer? Well, the good news is that two of those interns have now gone on to take full time jobs at the INTO China office.

Russell Brown and Dora Mazurek were both hired as Recruitment Managers for INTO Manchester in China, Hong Kong and Macau in October, and are now settling into their roles nicely.

Russell has visited more than 20 cities (many of them on multiple occasions) in China, to help promote INTO Manchester. As well as visiting agents, he has participated in exhibitions, seminars and other recruitment activities.

'Russell has been doing great work since day one and I have been getting very good feedback form the agents he visits,' said Sam Clews, INTO Regional Manager (Shanghai and Central China), who is supervising Russell. 'We now have enough confirmations to meet our INTO Manchester enrolment budget for the January 2011 intake, but Russell is pushing hard to exceed this target.'

Dora meanwhile is visiting agents and attending education exhibitions and seminars to promote INTO Manchester. She has already conducted a student 'password test' and interviewed 18 students at UKEC in Chengdu.

Jonathan Whitehouse, INTO Regional Manager (South & West China) and Dora's manager, said: 'She has quickly built up a good rapport with key agents in South and West China; her fluency in Mandarin and her experience of studying at The University of Manchester have made her an instant hit… I have no doubt that Dora's presence will ensure that the profile of INTO Manchester is raised across China and lead to a larger number of enrolments in the long term.'

The hiring of Russell and Dora demonstrates the strength of INTO's performance in that the company has been able to continue growing its staff network despite the ongoing global downturn. It also shows its commitment to helping young people find work in the international education sector, and more work experience schemes are being planned.

Steven Smale, INTO Director of Sales and Marketing, said: 'I'm really glad to see this work experience turning into full time employment for these ambitious young graduates. We really value their input on the team and expect them to go from strength to strength with INTO from here on.'

'Global education is a great area for students to seek work, as it is growing all the time,' he added. 'Language graduates will be especially well suited to the genuine cultural and educational exchange available through roles like these.'

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02

New INTO student website in development

Things move fast in the digital world. No sooner has one gizmo, site or app been released than another comes along and trumps it. INTO, a keen surfer of digital trends itself, has also been making leaps forward with its digital offerings, and is working on a brand new website with developers Last Exit as we speak.

Due to appear early next year the new site will build on the success of the old while improving various aspects such as the online application system; navigation (how students find their way to information); and design.

It will also present information in an even clearer way to help students make more informed decisions about our courses, and of course be fully search-engine optimised to give it traction in Google's rankings.

While still in the planning stages INTO and Last Exit were keen to enlist the support of students in the development to make the final product as relevant and attractive as possible. As such they held a series of research sessions with current students at INTO UEA, INTO Manchester, INTO London Centre and INTO OSU.

The feedback was enlightening. Students have been vocal in discussing both things they would personally like to see on the site and more strategic issues, such as how best to translate the site into local languages and its design.

Excitement is also brewing among senior staff. Two INTO stakeholder meetings have taken place in the US and the UK allowing teams to share the student findings and give their own input to further development.

We'll bring you more news on the site and its launch date in the coming weeks...

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03

INTO Scotland students in Apprentice challenge

INTO Scotland are all for mixing reality TV and real life. In the summer, those on the Graduate Diploma in English with Business course undertook a Dragon’s Den-style challenge in which they had to pitch business ideas to a panel of industry experts.

Students of the same course have now taken part in a challenge inspired by the Apprentice - the BBC TV show fronted by the ruddy business magnate Alan Sugar (or toupee-skewed Donald Trump if you prefer the US version).

For those not familiar with the Apprentice, the show sees aspiring business managers undertaking a variety of challenges that test their business mettle. One lucky contestant makes it to the end, winning a £100,000 a year job as Mr Sugar's/ Trump's right hand man/ woman. The remaining contestants are humiliatingly ousted (or 'fired') as millions of viewers across the country revel in the drama.

Given the show's obvious verisimilitude, the INTO Scotland Graduate Diploma students have been discussing it at length in class and even participated in an Apprentice-style challenge last week, in the form of a charity book sale in aid of INTO Giving.

English language teacher Inga Bewley, who thought up the challenge, said: 'This was an excellent opportunity to test students' selling, negotiating and marketing and communication skills outside the traditional classroom environment.'

The students were organised in mixed ability/cultural groups and tasked with selling as many of the books as they could. They were asked to consider the promotion of the sale, the way they talked to customers, and the way they worked together in the group. Each group took it in turns to man the stall and had to record how many books they sold in each shift.

'They surprised me with their outgoing sales tactics as some of the students who are normally quite shy in class were outside promoting,' said Inga.

The winning team were group two. However, the wider group managed to raise £155 which will go towards the building of an orphanage in Zambia through INTO Giving.

The Apprentice challenge is part of INTO Scotland and GCU's wider commitment to give students invaluable industry experience as part of their courses and in readiness for their careers. GCU offers business students excellent work experience placements in some of Scotland's most prestigious companies, and prides itself on its strong graduate employment record.

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