Applying strong, consolidated brand principles to communications
like emails, posters and reports adds a seal of quality to your
work and strengthens the INTO brand in the eyes of the outside
world. The toolkit's templates are also very easy to use and will
save time you'd otherwise spend chasing the central design
Check out these compelling reasons for using the INTO
brand toolkit in your everyday work:
It's easy to find. Simply visit the media
section on the intranet [http://intra.into.uk.com/media],
click the 'brand guidelines' tab, choose the templates appropriate
to you and download what you need.
It's easy to use. Templates for reports,
Powerpoint presentations, letterheads, comp slips, fax headers and
business cards - in fact all everyday communications - can be
downloaded at the touch of a button. Next download the 'brand
guidelines' PDF, which gives simple instructions on how to use each
template (correct fonts, font sizes, line spacing etc), and you're
ready to go.
Create multinational-standard communications.
Staff at global companies like Microsoft or Google would never
squeeze a poster onto headed paper or use an array of fonts in
emails - so why should we? Not only will using the brand toolkit
give your communications an unquestionable air of professionalism,
it will also strengthen the INTO brand.
Convey your centre's personality. Specially
designed templates are available for every centre, as well as for
IUP. Rather than using generic INTO headed paper or fashioning
something yourself, these will enable you to convey the unique
characteristics of your joint venture or office. For a company
built on partnerships this flexibility is essential.
Templates make your job easier. Templates for
newsletters and student and teacher profiles make life much easier
for Marketing and Communications Coordinators. The same goes for
job description templates for HR staff.
Save time, do it yourself. The IUP design team
used to be inundated with requests for business cards which caused
irksome delays. Now business cards, along with most everyday
communications, must be created by you through the brand toolkit.
You'll be able to have collateral like business cards, posters and
fliers turned around by your local printers in days - far quicker
than going through central office.
Printing is easy. If you find the idea of
having things printed locally daunting, fear not. There is a
simple, step-by-step guide to what you need to do in the brand
guidelines PDF. Again this will save you time, as well as delivery
Be warned! We will be running a 'gallery of shame' in future
editions exhibiting posters, fliers and other marketing collateral
that have been designed without brand templates! To make sure
you're not in it, visit http://intra.into.uk.com/media
to download your toolkit.