INTO This Week 63

01

First INTO China students meet coursemates and explore Beijing

INTO China's first international cohort were welcomed in Beijing last weekend with a cultural tour of the city, before flying to Dalian to begin the Chinese Summer Language Programme.

The 12 students, who are from the USA, Thailand and UK, visited the Forbidden City, Tiananmen Square and the Temple of Heaven. They also toured the Olympic site and climbed the Great Wall which, sore legs notwithstanding, all enjoyed.

In the evenings gastronomic exploration was high on the menu. The students warmed up with Beijing Duck and 'hotpot' before visiting Beijing's 'Snack' Street - a foodie heaven where local delicacies scorpion, eel and beetle were served. 

Student Emily Vosper from the UK said: "It's a lot of fun meeting new people from different countries and it's been a great opportunity to submerge myself in Chinese culture and language. The staff are all very welcoming and helpful too."

Trevor Fiez from the United States said: "From climbing up the steps of the Great Wall, to visiting the Emperor's throne in the Forbidden City, this has been one of the most exciting experiences of my life. I have gotten to meet people from all over the globe and have finally heard a real British accent! I would recommend this programme to anyone." 

Purachet Pattanapankdee from Thailand said: "The programme so far has been great and Beijing is a very nice city. Everyone is very friendly and the food is delicious!"

On Monday morning the group flew to Dalian to begin their four-week Chinese Language Summer Programme at Dongbei University of Finance and Economics, The course includes Chinese language lessons, master classes from Chinese professionals, tuition in Chinese culture and visits to local places of interest. The students will be accompanied during their stay by mentors who will encourage them to speak in Chinese in everyday situations.

There will be four more intakes to the Chinese Language Summer Programme over the summer months. 
 

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02

A-level fam trip courts UK-based market

Over the last few weeks, agents visited INTO UEA and INTO Manchester with the aim of promoting each centre's A-level programme more effectively in the UK-based market.

Although two agents from China took part, the trip was chiefly aimed at those recruiting UK-based international students - INTO's third largest student market after China and the Middle East and North Africa, and the source of an 83% rise in A-level applications over the last year.

At INTO UEA the agents attended a talk on the Newton A-level programme from Academic Director Matthew Perry, as well participating in a Q&A with teaching staff.

There was also a presentation on INTO's first-class student support (a big selling point given the younger age of A-level students); a tour of INTO UEA; and a talk with current A-level students.

At INTO Manchester the group learnt about the Centre and its year-old A-level programme; met students who were very positive the A-level options available to them; and toured Manchester - one of Europe's most popular student cities.

INTO's UK Regional Manager, Marielle Van der Meer, said: "This trip was an excellent opportunity to promote the quality of INTO's A-level programmes which are relatively new part of INTO's business but evolving quickly. It was also important to connect with agents recruiting UK-based international students who are a large but often overlooked market. As the figures show they are a vital part of our business."

By some estimates, 30% of all international student applications to UK HE institutions originate from within the country, most made by those already studying at FE colleges, English language schools and GCSE-level providers.

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03

Make your communications sparkle with the INTO brand toolkit

Despite the INTO Brand Toolkit having been available on the intranet for some time, many staff are still not using it in their everyday communications. While at first glance this might not seem important, it’s actually an opportunity missed...

Applying strong, consolidated brand principles to communications like emails, posters and reports adds a seal of quality to your work and strengthens the INTO brand in the eyes of the outside world. The toolkit's templates are also very easy to use and will save time you'd otherwise spend chasing the central design team.

Check out these compelling reasons for using the INTO brand toolkit in your everyday work:

It's easy to find. Simply visit the media section on the intranet [http://intra.into.uk.com/media], click the 'brand guidelines' tab, choose the templates appropriate to you and download what you need.

It's easy to use. Templates for reports, Powerpoint presentations, letterheads, comp slips, fax headers and business cards - in fact all everyday communications - can be downloaded at the touch of a button. Next download the 'brand guidelines' PDF, which gives simple instructions on how to use each template (correct fonts, font sizes, line spacing etc), and you're ready to go.

Create multinational-standard communications. Staff at global companies like Microsoft or Google would never squeeze a poster onto headed paper or use an array of fonts in emails - so why should we? Not only will using the brand toolkit give your communications an unquestionable air of professionalism, it will also strengthen the INTO brand.

Convey your centre's personality. Specially designed templates are available for every centre, as well as for IUP. Rather than using generic INTO headed paper or fashioning something yourself, these will enable you to convey the unique characteristics of your joint venture or office. For a company built on partnerships this flexibility is essential.

Templates make your job easier. Templates for newsletters and student and teacher profiles make life much easier for Marketing and Communications Coordinators. The same goes for job description templates for HR staff. 

Save time, do it yourself. The IUP design team used to be inundated with requests for business cards which caused irksome delays. Now business cards, along with most everyday communications, must be created by you through the brand toolkit. You'll be able to have collateral like business cards, posters and fliers turned around by your local printers in days - far quicker than going through central office.

Printing is easy. If you find the idea of having things printed locally daunting, fear not. There is a simple, step-by-step guide to what you need to do in the brand guidelines PDF. Again this will save you time, as well as delivery costs.

Be warned! We will be running a 'gallery of shame' in future editions exhibiting posters, fliers and other marketing collateral that have been designed without brand templates! To make sure you're not in it, visit http://intra.into.uk.com/media to download your toolkit.

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