The five delegates, who included DUFE's Vice Presidents,
Professor Chengyu Que and Ma Guoqiang and Dean of Global Institute
of Management and Economics, Professor Zhao Yanzhi, visited the
INTO London Centre, Newcastle University and INTO UEA to see how
INTO is working with partners to improve recruitment and services
in line with internationalisation goals.
Discussions centred on how INTO could support DUFE's
internationalisation agenda in the coming years, following the
successful launch of its China language and culture programmes at
the University this summer.
Opportunities for collaboration on curriculum development,
research, credit recognition and staff and student mobility were
explored with an emphasis on the new degree programmes being
developed with DUFE. The finer details of INTO's partnership model,
and how it would work in China, were also covered including
financial arrangements, marketing, management and human
The timelines for finalising the DUFE degrees for a September
2012 launch will be tight with marketing expected to begin in
December 2011. Last week's visit served to build confidence before
the next steps are taken in formalising the proposals.
"Overall the group has gone away immensely impressed with what
we are doing in the UK and committed to exploring in detail a
partnership model that will allow us to introduce the planned
degree and masters courses for next year," said Managing Director,
China and Asia Stephen Healy. "Watch this space!"
Since January 2011, INTO has stepped up its efforts to develop
collaborative partnerships with top universities across China.
Following the launch of a regional corporate headquarters in Hong
Kong to handle partnership development in China and the wider
region (alongside the regional teams that INTO has had in place
since 2006), progress has been rapid. Developments have been made
with three Chinese universities including DUFE and Communication
University of China, Beijing (CUC).
There are more than 260,000 international students in
China, a figure the government wants to increase to
500,000 by 2020 according to its latest five-year plan. However,
65% of the current batch is taking non-degree programmes taught in
Chinese of less than three months in duration. This indicates a
considerable opportunity for provision of longer degree courses in
English or Chinese which would be far more attractive to
international students, foster domestic student mobility and lead
to more high quality credit transfer programmes in China.