Grow INTO's business and win £1,000!

As part of the recent developments to INTO's corporate operations, the Business Development Unit is seeking your ideas to grow and improve the company. It could be an idea for a new course, a way to improve processes at our centres, or an innovative online promotional campaign... absolutely all ideas are welcome.

Those who submit an idea that is subsequently adopted by the company will win £1,000. All entrants must have submitted at least three ideas in the year ending July 20th 2012 to be eligible to win.

To submit an idea email hesther.levy@into.uk.com

 

NEW FACES

Sian Rogers 

Recruitment Director, INTO China
INTO University Partnerships, London 

I've recently joined the London office as Recruitment Director, INTO China. I've worked in the education marketing sector for 5 years, with roles at Navitas UK, Navitas Canada and more recently Goldsmiths, University of London. Prior to joining Navitas I worked in an advertising agency as part of the client service team.

I studied Chinese Studies and Business at The University of Sheffield with a year spent at Nanjing University.  Hopefully this experience will be useful when talking to students about the exciting opportunities studying in China can offer.

I'm really excited to have joined the team at INTO and I'm very much looking forward to promoting INTO China!

 
 

INTO This Week 69

01

Chairman's chatter

Welcome to 'Chairman's chatter', a new, regular feature in which our venerable patron, Andrew Colin, tells us what's on his mind. This edition he talks about the challenges facing HE, global economic instability and INTO's ahead-of-curve performance in spite of it all...

Andrew Colin: Well, we've just passed the five year and one thousand staff mark, and to mark the occasion we're starting a monthly posting from 'yours truly' with some perspectives on the issues and opportunities affecting our business. Right now I am on a boat off the National Park in Marti Bay, Turkey, laptop open and beer to hand. It's 32 degrees and there's not a cloud in the sky, so please forgive the demob happy style to my first missive! Here goes, hope it makes sense…

It maybe the holiday season, but the pace of development and activity around the group is something to behold. It is true that things pick up every August and September, but this year the acceleration of activity and the sense of imminent and profound change are palpable. We appear to be performing ahead of the curve though, with record enrolments, 90% student satisfaction and new partners to boot. If it wasn't for the free fall in the stock markets, a sovereign debt crisis and renewed talk of systemic financial risk I would be having a whale of a time! (My therapist would tell me that I feed off such anxiety, but my ever-extending waistline tells a different story!)

So what's on my mind? It most definitely has to be the almost universal pressure on HE within the developed world and in particular the dramatic changes being faced by the UK HE sector - a situation in which, for the first time in years, our partner universities and not us are being made to feel the pressure.

In two moves the UK Government has signalled an intent to expose the sector to the full force of consumerism and for the most part UK universities appear ill equipped to respond. The removal of the cap on recruitment of AAB students and the 8% quota reduction at universities charging more than £7,500 pa is going to make the next recruitment year interesting to say the least.

There will be winners and losers and of course lots of change, but I'm not sure we'll end up with a better sector. Some universities will thrive, others will have to focus on their teaching mission and realign their staff and operating models to the reality that only world-class research can be subsidised through student fees.

Higher education is going to have to demonstrate its effectiveness and efficiency to a doubting Government and general public. In future university contracts and staffing structures will be geared to deliver value for money, quality and strong student experience; staff will be subject to ever greater levels of transparency and accountability. The introduction of the 'core' and 'margin' model will mean that middle-ranking universities have to innovate and find new ways to nurture their brand and protect market positioning. It is these institutions that face the sternest of market tests and will have to 'come out fighting' and innovating to preserve their status and futures.

Only time will tell where this leads, but our sector appears to be faring pretty well regardless.  Viewed together, the UK and US INTO centres are busy through the summer and prospects for September are encouraging. Despite the uncertainty following the UK Government's Tier 4 student visa reforms, enrolments have held up and are tracking ahead of target. The US centres have enjoyed a bumper year with numbers exceeding targets significantly, and we welcomed our first students to China through our developing partnership with Dalian University of Finance and Economics.

This doesn't mean that there's time to be complacent! While applications and confirmations for September are running on track, we are only at 65% of our target outcome and there's still much work to be done... Unless you are on holiday, that is, in which case please do relax, enjoy the time off and come back recharged and ready for action!

Despite the changes going on around us, the international education market continues to expand rapidly with more and more students demanding access to world-leading universities. This is good news for us, and if we stay on course and keep up the good work while the sector adjusts, our position as a problem-solving partner of choice for universities should be surer and more widely recognised than ever in 2012.

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02

INTO achieves record 90% student satisfaction

According to the 2011 UK Exit Survey INTO has achieved record levels of student satisfaction this year, with 90% of students saying they were satisfied with their INTO experience – an increase of 2% on last year.

The survey involved 1,400 students (as opposed to 653 in 2010) across INTO's eight UK centres, including new additions INTO City University London and INTO UEA London. Significant improvements were recorded with 92% of students satisfied with their learning experience, a 3% increase from last year; 88% satisfied with their living experience, a 4% increase; and 90% satisfied with support services, a 3% increase.

In terms of individual performance INTO Newcastle achieved the highest levels of overall satisfaction at 94%, while INTO Manchester saw the greatest improvement with 87% up from 70% - a huge leap in just 12 months.

INTO UEA were found to have the most enthusiastic students with 84% saying they would actively promote the centre to friends and family - social media experts take note. However, performances across the board was high.

As always the survey sought to expose areas in need of improvement as well as successes. Response rates at some centres were found to be too low, and while feedback about support services was very positive overall, centres where results were lower than expected will seek to implement remedial plans of action.

Tim O'Brien, the Director of Student Experience, said: "Overall this is a very impressive set of data, with our network performing better overall than it did last year - a real indication INTO and our partner universities are meeting their commitments to be sector leaders in student experience.

"Indeed, if one compares these results to the UK National Student Survey - which has average satisfaction rates of 82% - then the performance is even more impressive. Usefully, new areas in need of attention have been identified so we will be able to benchmark ourselves and strive for even better results next year.

"I would like to thank all INTO staff for their hard work in making these results possible," he added. "Such glowing feedback from our students is owed to the tireless efforts of those on the ground who help to make students' time with INTO so special."

Tim also points out that the next Exit Survey, involving students finishing in August, is already underway and he reminds staff that improving participation is vital to achieving an accurate picture of INTO's work.

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03

INTO’s strong US performance highlighted in Chronicle feature

A feature in the Chronicle of Higher Education, one of North America’s most influential education trade publications, has highlighted the strengths of INTO’s operations in North America – a region relatively new to, and initially sceptical about, public-private partnerships in education when compared with the UK and Australia.

In the article, which was published online last Sunday and will appear in the print edition next week, journalist Karin Fischer explores the growth of partnering organisations in the US and the sector's attitudes towards them. A mix of viewpoints are aired but overall the tone of the piece is balanced and Fischer finds the academic performance of public private partnerships (PPPs) such as INTO's to be incontrovertible.

More importantly, while competitors such as Navitas and Kaplan are mentioned, INTO's Oregon State University and University of South Florida ventures - both of which exceeded academic targets this year - are used throughout the piece as case studies for the student success possible through PPPs.

Fischer writes that while preparatory programs attracted controversy when they first appeared at North American universities several years ago, they now number at least 15 in the United States and Canada and are gaining acceptance because of their academic outcomes.

"Although results are preliminary, initial pathways graduates-who typically move into the second year of university study after completing a year of coursework-have performed on par with, or better than, domestic and foreign students who earned direct admission," she writes.

She uses INTO Oregon State University and USF as examples, noting that at OSU the first group to matriculate into the university last fall earned a higher grade point average (of 2.72) that semester than American or other international sophomores. The results at INTO USF were even better, she adds, with students achieving 3.29.

OSU provost Sabah Randhawa, one of a number INTO affiliates quoted, says INTO students have "exceeded our expectations." The USF Provost, Ralph Wilcox says, "None of us should be surprised. We've invested mightily in them."

Fischer also explains how INTO pathways are delivered, describing centre strengths like small class sizes, strong student support and the close monitoring of student progress - all strategies "broadly embraced in higher education". While acknowledging that some feared outsourced pathway provision would dilute academic quality, Fischer says that programmes such as INTO's have gone beyond peer courses by offering a unique service to prepare international students for the challenges of US higher education. She also points to the widespread uptake and success of the model in Australia.

The article also explores the differences between outsourced models such as Kaplan's, in which universities only stand to gain when students matriculate to degrees, and INTO's in-sourced approach which rests full control of its academic design and delivery with the university. "By contrast, at both Oregon State and South Florida, the institutions are partners with INTO, sharing upfront education and recruitment costs for pathways students as well as revenues from the tuition they pay," writes Fischer.

Fischer talks to Bob Gilmour, the academic director at INTO OSU, who as an English instructor at Newcastle University had not supported the idea of partnerships but has since changed his mind having seen their transformational benefits - a reflection of a broader sea change in opinion about partnerships in recent years. "He changed his mind... when he saw that the approach finally brought 'academic teachers into the English center and the other way around,'" writes Fischer.

In all, the article presents INTO in a fair light that leans to the positive, a considerable achievement given the initial scepticism faced by partnering organisations in the United States. It's also well timed as INTO hopes to expand its operations in the US this year.

Read the article

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