NEW FACES

Dave Colwell 

Infrastructure Manager
INTO, Brighton 

Dave is joining INTO from SolStonePlus where he worked as the IT Manager and as a consultant to INTO for 4 years. At INTO Dave will be responsible for all the INTO infrastructure, which includes all PCs, networking, mobile devices, servers, hosting and support to those systems. In addition Dave will be continuing his work on the fit out of new centres, managing the IT hardware installation and assisting with the AV systems design. He brings with him knowledge and experience of 20 years in the IT industry, as is looking forward to the new challenges and experiences at INTO.

 
 

James Deehan 

AdWords Manager
INTO, Brighton 

I am the new AdWords manager for INTO. Based in Brighton, I'll be working closely with the digital marketing team to research keywords and build online advertising campaigns to attract increasing volumes of relevant traffic to our website. I will be regularly running reports and optimising campaigns to ensure all search and display advertising is as relevant as possible, whilst keeping costs as low as possible! I have been working indirectly with INTO for the past 18 months now as they were my main client during my time as an Account Manager at Google. I have relocated to Brighton from Leeds and as well as getting used to living down south, I am very much looking forward to contributing to the success and growth of the digital marketing team at INTO.

 
 

INTO This Week 82

01

Students show the love

INTO Manchester held an innovative marketing campaign recently, asking students to submit entries to a photography competition based around the theme of “I Love INTO Manchester”.

Run on the centre's Facebook page, the competition encouraged students at the centre to take snaps of their life while they studied in the centre and post them to the Facebook page.

Lena Abu-Elfailat, INTO Manchester's Marketing Coordinator, said, "The idea behind it was to promote the community atmosphere and share the photos of daily life with future students, who could see what it is like to study at INTO Manchester".

The page has more than 2000 fans, made up of former and current students as well as many future and potential students as well. In running the competition, the centre was able to harness some of its current students to promote the INTO courses and experience.

Once all the entries had been gathered, fans of the page were encouraged to vote for the winning photo by "liking" it.

The winning shot - a photo by Liya Goh from Malaysia - is featured above, and won the student a £50 Arndale shopping mall voucher and tickets to last week's INTO Manchester student party. The photo was taken on a centre trip to Delamere Forest at the end of October.

"We are hoping to continue to use it as a tool to encourage people to join the page, engage with it and in doing so, share INTO Manchester with their friends who might not already be studying with us," said Lena. "Also, we have been able to collect photos we otherwise would not have had, so it's been really successful all around."

Dawn Abbott, Centre Director at INTO Manchester, said, "It's been a great way to start the new academic year as it has encouraged students to get out and about and absorb all aspects of life in Manchester. It also ties in with a local campaign running across the city and the students can see evidence of that all around them in shops and a wide range of public buildings."

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02

Former INTO UEA students blaze new MBA trail

Two former INTO University of East Anglia students became the first international students to complete the full-time MBA programme at University Campus Suffolk (UCS).

Tan-Yun Huang and Jen-Che Wang, both from Taiwan, celebrated their success as they graduated from UCS last week. Before moving on to the challenging task of completing an MBA in just a year, they were students at INTO University of East Anglia (INTO UEA). Both students took a term of English for Postgraduate Study at the centre before starting the Graduate Diploma in January 2010.

The preparation they received at INTO UEA obviously paid off, and UCS were delighted to award them with their degrees. "To achieve an MBA qualification in one year of full time study is a significant achievement, and to do so in a language that is not your first language is outstanding," Carol Faiers, Programme Leader for the full time MBA course at UCS said. "It has been a pleasure for the MBA teaching team to work with Tan-Yun and Jen-Che during the year."

The students were delighted with their results. Tan-Yun said, "It feels great to be the first International students to receive this award- very special." Jen-Che described his time at UCS as a challenging new experience, "The course at UCS has been a great challenge and the type of experience I could not have received in Asia."

"The students studied with us to help them prepare for masters level study in the UK," said Helena Martin, Promotions and Placement Manager at INTO UEA. "Unfortunately their grades weren't high enough for entry to the University of East Anglia, but we were able to help them to find a place at UCS to take their MBA. Their results speak for themselves and we're all very proud of them".

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03

INTO Admissions mix it up

INTO's Admissions team work hard to ensure students have a positive experience from the moment they submit their application to INTO. The team working in the Brighton office has grown over the last year, and recently held a team building exercise. Chantelle Simonds reports on the event.

Friday 28th October was not an ordinary day at work for staff at INTO Admissions in Brighton. It was their annual teambuilding day - a rather tasty one, too - replacing the usual mice and keyboards with Boston cocktail shakers. But this day was not just an excuse for staff at INTO Admissions to try their hands at the art of cocktail making (and sipping), however. It was an effort to bring the work force together; for different departments to mingle, for new members of staff to integrate themselves and for admissions staff to have fun - a positive attempt at further increasing office efficiency and vibe.

As soon as the clock struck noon, staff at INTO Admissions made their way to the Hilton hotel, Brighton. The Admissions teams were mixed as they took their seats in the grand dining room for a two course lunch, a much needed meal before the cocktail shenanigans began! And when they did begin, they got off to a blast! Two highly trained bar tenders made cocktail making look as easy as counting to ten. They demonstrated how to mix a variety cocktails, including the James Bond favourite, Vodka Martini, but this time stirred, not shaken.

It was then the turn of Admissions staff to show off their skills. After splitting into six teams, and choosing appropriate team names such as 'Drunky Monkey,' individuals took it in turns to impress the judges and win marks out of five for their sometimes quite individual concoctions.

A lot of chanting team names, spillages and bottle twisting later, it was the 'produce your own cocktail' round. This required a great deal of teamwork as teams were presented with a table of exotic fruits and too many alcoholic beverages to choose from. After ten minutes, each team chose a representative to present the drink, discussing the rationale behind the mixture, why it looked toxic and named it accordingly. Overall it was two hours of hilarity, messiness and bonding - with some drinks more pleasing to the taste buds than others!

The role of INTO Admissions is to see students through from submitting their application to enrolling at an INTO centre. Teamwork is vital in ensuring that Admissions offer their agents and students a fast service, making prompt academic assessments, offering sound advice and direction, dealing with student finances and making sure students are prepared for their arrival in the UK. It is necessary, for example, that those who work in the finance teams have close working relationships with admissions advisors, since they both deal with vital steps in the application process.

"It was a really fun and enjoyable teambuilding afternoon," said Matt Collins, Head of Admissions. "It brought together staff who, whilst working in the same office, do not normally get much of a chance to interact, and it has really helped to bring the whole office together as a closer community."

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